Users can gain access to data stored about them and their devices by various companies. Do users understand that so much data is tracked?" Netflix explains that streaming in HD uses up to 3GB per hour: That's a lot of data, and there's a lot of opportunity within that for data collection. They're able to create a detailed profile on their subscribers by using data to discover customer behavior and their buying patterns. "With over 160 million streaming subscribers, Netflix finds themselves in a unique position.
We can't seem to do without it.Īlmost three out of five (59%) of US 16- to 34-year-olds say that Netflix is indispensable compared to just over one in three (35%) of those aged over 35.įrom the data, the study showed that US TV programs, documentaries, and action and adventure are the top three most-viewed categories across all the devices examined, and usage is increasing - legally or not.Īlthough Netflix has stated that they will limit the number of times its subscribers can share their passwords with friends and family, the study found that all of the users shared their accounts with at least one other person, and four of the five users shared their account with four or more users.Īidan Fitzpatrick, Founder and CEO at Reincubate said: When it comes to time spent on the entertainment streaming app, the survey showed that, on average, we spend 58 hours watching Netflix on smartphones or tablet devices.
Its revenue stands at $20.1 billion, up from $1.6b billion 10 years ago. Of these subscribers, 61.04 million were from the USand 106.1 million are international users.
In the final quarter of 2019, Netflix had over 167 million paying streaming subscribers worldwide as well as over 4.6 million free trial customers. Only 6% of what we watch are movies, and 94% are episodes. On average, we finish 77% of the content we start with. Netflix is used by 85% of US streaming subscribers who subscribe to the channel.
Using only the data stored, and in-app behavior that users might not consider, Netflix knows the average time spent watching, to whether users saw a movie or episode to completion or not. The raw data for each user provides insight into the ways Netflix may be able to build up a detailed picture of each user. It also shows how much data Netflix stores on us compared to what it declares on its privacy policy. Its Netflix and Your Data study reveals we share more than we think. As you grant access to your data to companies such as Netflix, are you putting your personal information at risk?Ĭonsumers often assume that their favorite digital entertainment brands are taking care of their data when they are enjoying their content, but are they?įrom total hours watched, to your most-watched categories, London-based Apple device backup extracting company Reincubate wanted to discover how we are using the entertainment app Netflix. Yet the freedom to stream anywhere comes at a price.